Where the story comes together

Post-production is where the story really comes together. Which seems to state the obvious, but it’s not unusual for all sorts of unexpected ideas and opportunities to announce themselves in the editing room.

This is where experience comes in – to know when some elaborate graphic, inventive effect or snazzy cutting will tickle someone’s fancy at just the right time. Or, to know when the message is better served by resisting the effects and quick cuts, and just letting the story breathe and grow on its own.

Post Production

Post production for Addy Awards, Madison
Addy Awards
Post Production
For the Madison, Wisconsin chapter of the American Ad Federation.

Script writing, video post-production and final graphic: Dave Haldiman.

Post production for Empress Casino
Empress Casino
Post Production
The agency provided the voiceover and music tracks, the casino exterior and text graphics. The rest was sourced, edited and mixed here. We also edited and mixed the radio ads.

Post-production: Dave Haldiman. Agency: Blue Ink, Chicago.